Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 30 Oct 2026Logo Redesign Strategies for Automotive DealersThe automotive retail landscape is shifting faster than most dealerships anticipated. Electrification is rewriting what an automotive brand is supposed to look…Read
Brand & Design · 30 Oct 2026Brand Guidelines Strategies for RestaurantsBrand guidelines strategies for restaurants are about more than making a logo look consistent. They are the operating system that holds every…Read
Brand & Design · 30 Oct 2026Brand Experience Strategies for ManufacturersBrand experience for manufacturers works differently from brand experience for consumer-facing retailers, and that distinction is where most manufacturing companies get stuck.…Read
Brand & Design · 30 Oct 2026Brand Refresh Strategies for SaaS CompaniesRunning a SaaS company in a market like Canada means competing against a constant stream of new entrants, mature global platforms, and…Read
Brand & Design · 30 Oct 2026Moodboarding Strategies for Retail ChainsRetail chains that invest in deliberate moodboarding consistently outperform competitors in brand recall, dwell time, and shopper loyalty. This guide walks through…Read
Brand & Design · 30 Oct 2026Brand Identity Strategies for NonprofitsCharities, social enterprises and community interest companies in the UK all face the same fundamental tension: their mission is urgent and deeply…Read
Brand & Design · 30 Oct 2026Co-Branding Strategies for Beauty BrandsCo-branding has become one of the most potent levers available to beauty companies operating in a crowded global marketplace. Done well, it…Read
Brand & Design · 30 Oct 2026Brand Architecture Strategies for Fitness StudiosGrowing a fitness studio is rarely as straightforward as adding more classes and hoping members find you. As soon as you introduce…Read
Brand & Design · 30 Oct 2026Brand Naming Strategies for Hospitality BrandsA great hospitality brand name does far more than label a business, it sets the tone for every guest interaction that follows.…Read
Brand & Design · 30 Oct 2026Employer Branding Strategies for Hospitality BrandsThe hospitality industry faces a workforce challenge unlike any other. High turnover, emotionally demanding service, irregular hours, and razor-thin operating margins mean…Read
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