Concept Development
Several distinct directions, each with a reason behind it, rather than variations on one idea.
Distinctive, versatile logos designed to stay legible at every size — from a favicon to a hoarding.
A logo has to survive embroidery, signage, app icons and a printed bill. We design marks that hold their shape and meaning across all of it, and deliver every file format you will actually need.
A mark that only works in one place is a mark that will be redrawn badly by someone else later.
Several distinct directions, each with a reason behind it, rather than variations on one idea.
Type-led marks, symbols, or a lockup of both, chosen to suit how you actually get seen.
Full, compact and icon versions so the mark stays readable at any size.
Positive, reversed and single-colour versions for print, embroidery and signage.
Vector and raster formats, organised and named so any printer or developer can use them.
Clear spacing, sizing and misuse guidance to keep the mark intact over time.
We start by understanding your business, your audience and what the work has to achieve. From there the engagement typically covers concept development, wordmarks & symbols, responsive logo sets and more. You see work in progress at each stage rather than only at the end.
It depends entirely on scope — the number of deliverables, how many rounds of review you need, and how quickly material and approvals come back from your side. We give you a schedule once the scope is agreed, and we would rather quote honestly than promise a date we cannot hold.
Yes. We are based in Chennai and that is our only office, but we work with clients elsewhere in India and internationally. Most of the process runs over calls and shared files, with on-site work arranged where a project genuinely needs it.

Tell us what you’re building — we’ll come back with ideas, a plan and an honest quote.