Blog
Category: Brand & Design
Brand & Design · 19 Oct 2026How SaaS Companies Can Get Brand Voice RightBrand voice for SaaS companies is the personality that comes through every time a user reads your words, on the website, inside…Read
Brand & Design · 18 Oct 2026How Hospitality Brands Can Get Brand Architecture RightBrand architecture is one of the most consequential decisions a hospitality group will ever make, yet most chains stumble into it without…Read
Brand & Design · 18 Oct 2026How Automotive Dealers Can Get Co-Branding RightCo-branding for automotive dealers, when executed with real intention, can fundamentally reshape how buyers perceive your showroom, your selection of vehicles, and…Read
Brand & Design · 18 Oct 2026How Healthcare Providers Can Get Brand Refresh RightAt The Known Designer, we’ve seen that a healthcare brand refresh is fundamentally different from refreshing a brand in most other industries.…Read
Brand & Design · 18 Oct 2026How Fintech Startups Can Get Employer Branding RightFintech startups live and die by the people they hire, which makes employer branding for fintech startups one of the most strategically…Read
Brand & Design · 18 Oct 2026How Real Estate Firms Can Get Brand Guidelines RightBrand guidelines for real estate firms do more than dictate logo placement and color swatches. When done well, they turn a scattered…Read
Brand & Design · 18 Oct 2026How Fintech Startups Can Get Brand Naming RightA strong fintech brand name does more than sit on a business registration certificate, it shapes how investors, regulators, partners, and customers…Read
Brand & Design · 18 Oct 2026How Consultancies Can Get Brand Identity RightConsultancies can get brand identity right by treating it as a strategic asset rather than a cosmetic afterthought, investing in deep positioning…Read
Brand & Design · 18 Oct 2026How Restaurants Can Get Brand Messaging RightStrong brand messaging separates a restaurant people forget from one they book weeks ahead. It is not about clever slogans or a…Read
Brand & Design · 18 Oct 2026How Nonprofits Can Get Color Systems RightA nonprofit’s visual identity is under more scrutiny than most organisations realise. Donors, beneficiaries, board members, and government stakeholders all form an…Read
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