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Notes on brands, design & growth.

Practical guides on branding, identity, packaging and digital — from the studio.

Brand & Design · 18 Oct 2026How Real Estate Firms Can Get Brand Guidelines RightBrand guidelines for real estate firms do more than dictate logo placement and color swatches. When done well, they turn a scattered…Read Brand & Design · 18 Oct 2026How Fintech Startups Can Get Brand Naming RightA strong fintech brand name does more than sit on a business registration certificate, it shapes how investors, regulators, partners, and customers…Read Brand & Design · 18 Oct 2026How Consultancies Can Get Brand Identity RightConsultancies can get brand identity right by treating it as a strategic asset rather than a cosmetic afterthought, investing in deep positioning…Read Brand & Design · 18 Oct 2026How Restaurants Can Get Brand Messaging RightStrong brand messaging separates a restaurant people forget from one they book weeks ahead. It is not about clever slogans or a…Read Brand & Design · 18 Oct 2026How Nonprofits Can Get Color Systems RightA nonprofit’s visual identity is under more scrutiny than most organisations realise. Donors, beneficiaries, board members, and government stakeholders all form an…Read Brand & Design · 18 Oct 2026How Law Firms Can Get Mascot Design RightMost people picture law firms as sombre corridors, dark wood panelling and a culture that treats levity with suspicion. That perception is…Read Brand & Design · 18 Oct 2026How Fitness Studios Can Get Brand Consistency RightBrand consistency matters for fitness studios in ways that go well beyond looking polished on social media. When a potential member encounters…Read Brand & Design · 18 Oct 2026How Retail Chains Can Get Logo Redesign RightA retail chain logo redesign is far more complex than redesigning a logo for a single-location business. When a brand operates across…Read Brand & Design · 18 Oct 2026How Beauty Brands Can Get Brand Experience RightBrand experience is not a buzzword and it is certainly not something beauty brands can leave to chance. In an industry where…Read Brand & Design · 18 Oct 2026How Startups Can Get Creative Direction RightCreative direction is often the difference between a startup that builds lasting recognition and one that spends years looking inconsistent, confusing its…Read
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