Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 19 Oct 2026How Fashion Brands Can Get Brand Storytelling RightBrand storytelling for fashion brands is one of the most powerful tools available, yet so many fashion companies treat it as an…Read
Brand & Design · 19 Oct 2026How Fitness Studios Can Get Rebranding RightFitness studio rebranding is one of the most impactful strategic moves a gym or boutique can make, yet too many studios treat…Read
Brand & Design · 19 Oct 2026How Education Providers Can Get Brand Launches RightA new school, online course platform, coaching centre, ed-tech tool, or training programme does not simply appear in a learner’s world. It…Read
Brand & Design · 19 Oct 2026How Financial Services Firms Can Get Brand Positioning RightBrand positioning is one of the most underinvested capabilities in financial services, and the gap between firms that have done the work…Read
Brand & Design · 19 Oct 2026How Consultancies Can Get Sub-Brand Design RightLaunching a sub-brand feels like a milestone. It signals that your consultancy has outgrown the original name, or that you are stepping…Read
Brand & Design · 19 Oct 2026How SaaS Companies Can Get Brand Voice RightBrand voice for SaaS companies is the personality that comes through every time a user reads your words, on the website, inside…Read
Brand & Design · 18 Oct 2026How Hospitality Brands Can Get Brand Architecture RightBrand architecture is one of the most consequential decisions a hospitality group will ever make, yet most chains stumble into it without…Read
Brand & Design · 18 Oct 2026How Automotive Dealers Can Get Co-Branding RightCo-branding for automotive dealers, when executed with real intention, can fundamentally reshape how buyers perceive your showroom, your selection of vehicles, and…Read
Brand & Design · 18 Oct 2026How Healthcare Providers Can Get Brand Refresh RightAt The Known Designer, we’ve seen that a healthcare brand refresh is fundamentally different from refreshing a brand in most other industries.…Read
Brand & Design · 18 Oct 2026How Fintech Startups Can Get Employer Branding RightFintech startups live and die by the people they hire, which makes employer branding for fintech startups one of the most strategically…Read
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