Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 20 Oct 2026How Manufacturers Can Get Brand Identity RightMost manufacturers do not think of themselves as brand companies. They think of themselves as production companies. The factory floor, the supply…Read
Brand & Design · 20 Oct 2026How Education Providers Can Get Color Systems RightAt The Known Designer, we have built and refined education color systems for institutions across the globe, from competitive exam coaching providers…Read
Brand & Design · 20 Oct 2026The Startups Guide to Brand ExperienceBrand experience for startups is not a luxury reserved for well-funded enterprises. It is the accumulated result of every interaction a potential…Read
Brand & Design · 20 Oct 2026The Hospitality Brands Guide to Logo RedesignHospitality logo redesign is one of the most consequential decisions a restaurant, hotel, food brand, or fitness studio will make, because the…Read
Brand & Design · 20 Oct 2026The Restaurants Guide to Brand ArchitectureBrand architecture for restaurants is one of the most consequential strategic decisions a restaurant group will make, and yet it is rarely…Read
Brand & Design · 20 Oct 2026How Consultancies Can Get Brand Guidelines RightBrand guidelines for consultancies serve as the connective tissue between strategy and execution, ensuring that every slide deck, proposal, social post, and…Read
Brand & Design · 20 Oct 2026How Fintech Startups Can Get Moodboarding RightA fintech moodboard is far more than a collage of pretty colors and stock photography. Done well, it becomes the single visual…Read
Brand & Design · 20 Oct 2026How Enterprises Can Get Mascot Design RightMascot design sits at the intersection of art, psychology, and brand strategy, and for enterprises, getting it right means treating it as…Read
Brand & Design · 20 Oct 2026The Real Estate Firms Guide to Brand NamingYour brand name is the first contract you sign with a buyer, long before any brochure is printed or foundation stone laid.…Read
Brand & Design · 20 Oct 2026The SaaS Companies Guide to Creative DirectionStrong creative direction is what separates SaaS companies that users remember from those that blend into the sea of options. When a…Read
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