Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 22 Oct 2026The Manufacturers Guide to Brand GuidelinesBrand guidelines are the rulebook that defines how your manufacturing company’s identity appears across every touchpoint, from product packaging and stationery to…Read
Brand & Design · 22 Oct 2026The Law Firms Guide to Brand ConsistencyBrand consistency for law firms is not merely about visual polish. It is the mechanism through which a practice signals precision, discipline,…Read
Brand & Design · 22 Oct 2026The Real Estate Firms Guide to MoodboardingA moodboard is more than a collage of pretty pictures, it is a strategic tool that translates abstract creative direction into something…Read
Brand & Design · 21 Oct 2026The Automotive Dealers Guide to Brand PositioningBrand positioning is one of the most underinvested competitive advantages available to automotive dealers in the UK right now. Most dealerships are…Read
Brand & Design · 21 Oct 2026The Startups Guide to Personal BrandingIf you are a founder, your name already carries weight in the market, whether you have intentionally cultivated that or not. Every…Read
Brand & Design · 21 Oct 2026The Law Firms Guide to Logo DesignYour law firm’s logo does far more than sit on letterheads and business cards. It is the first impression a prospective client…Read
Brand & Design · 21 Oct 2026The Healthcare Providers Guide to RebrandingRebranding in healthcare is fundamentally different from rebranding in any other industry. You are not just refreshing a visual identity or chasing…Read
Brand & Design · 21 Oct 2026The Automotive Dealers Guide to Brand StrategyMost automotive dealers reach for the same marketing playbook: discount events, radio spots, and paid search ads that swap one customer for…Read
Brand & Design · 21 Oct 2026The Manufacturers Guide to Sub-Brand DesignIf you are a manufacturer with more than one product line under your name, you have almost certainly already created sub-brands, whether…Read
Brand & Design · 21 Oct 2026The Retail Chains Guide to BrandingRetail chain branding is fundamentally different from single-location branding, and most chains only discover how different after expansion has already begun creating…Read
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