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Notes on brands, design & growth.

Practical guides on branding, identity, packaging and digital — from the studio.

Brand & Design · 23 Oct 2026The Law Firms Guide to RebrandingLaw firm rebranding is a significant undertaking, but for Singapore practices navigating an increasingly competitive regional legal market, it can be one…Read Brand & Design · 23 Oct 2026The Financial Services Firms Guide to Brand DifferentiationFinancial services is one of the most crowded industries on earth. Every firm offers a variation of the same core services, wealth…Read Brand & Design · 23 Oct 2026The Fitness Studios Guide to Brand PositioningBrand positioning is the foundation of everything your fitness studio says, looks like, and feels like to a prospective member walking through…Read Brand & Design · 23 Oct 2026The Fitness Studios Guide to Brand StrategyRunning a successful fitness studio has never been just about equipment quality or class schedules. In markets across the world, from Chennai…Read Brand & Design · 23 Oct 2026The Real Estate Firms Guide to Brand VoiceYour real estate brand voice does far more than shape how your listings read or how your social media posts sound. It…Read Brand & Design · 23 Oct 2026The Automotive Dealers Guide to Brand LaunchesAt The Known Designer, we believe a great automotive brand launch is about far more than unveiling a new logo or hanging…Read Brand & Design · 23 Oct 2026The Enterprises Guide to Logo DesignA strong enterprise logo does more than sit in the corner of a letterhead. It anchors every customer touchpoint, shapes first impressions,…Read Brand & Design · 23 Oct 2026The Fashion Brands Guide to Sub-Brand DesignA fashion brand that has outgrown a single identity faces one of the most consequential decisions in its evolution: how to launch…Read Brand & Design · 22 Oct 2026The Nonprofits Guide to Brand ArchitectureBrand architecture for nonprofits operates under pressures that most commercial brands will never face. You are not just selling a product or…Read Brand & Design · 22 Oct 2026The Healthcare Providers Guide to Co-BrandingCo-branding, when executed thoughtfully, is one of the most powerful growth levers available to healthcare providers. It allows you to borrow credibility,…Read
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