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Notes on brands, design & growth.

Practical guides on branding, identity, packaging and digital — from the studio.

Brand & Design · 24 Oct 2026The Enterprises Guide to Brand ConsistencyBrand consistency is the discipline that turns a well-designed logo and a thoughtful colour palette into a business asset that compounds in…Read Brand & Design · 24 Oct 2026The Real Estate Firms Guide to Creative DirectionCreative direction is one of the most underinvested strategic tools available to real estate firms in Dubai. In a market where showrooms…Read Brand & Design · 24 Oct 2026The Manufacturers Guide to Employer BrandingEmployer branding for manufacturers is not a human resources nicety, it is a business survival strategy in a talent market where skilled…Read Brand & Design · 24 Oct 2026The Beauty Brands Guide to Mascot DesignAt The Known Designer, we believe mascot design for beauty brands is one of the most powerful tools a brand can invest…Read Brand & Design · 24 Oct 2026The E-Commerce Brands Guide to Brand RefreshA brand refresh for an e-commerce business is not a full rebrand, and treating it like one is where many founders get…Read Brand & Design · 24 Oct 2026The Automotive Dealers Guide to Color SystemsFor automotive dealers, the color system running across your showroom, your website, your vehicle signage, your social media graphics, and your print…Read Brand & Design · 24 Oct 2026The Financial Services Firms Guide to Brand MessagingFinancial services branding carries a unique burden: you are not merely asking people to buy something, you are asking them to trust…Read Brand & Design · 24 Oct 2026The Nonprofits Guide to Logo RedesignDeciding on a nonprofit logo redesign is a meaningful moment in an organisation’s life. A well-executed rebrand can signal a new chapter,…Read Brand & Design · 24 Oct 2026The Law Firms Guide to Co-BrandingCo-branding can be one of the most underutilised growth levers available to a law firm, yet it remains largely overlooked in favour…Read Brand & Design · 24 Oct 2026The Fashion Brands Guide to Brand GuidelinesBrand guidelines for fashion brands are one of those creative investments that quietly does the heavy lifting across every touchpoint your label…Read
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