Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 24 Oct 2026The Consultancies Guide to MoodboardingAt The Known Designer, we treat moodboarding as one of the most underrated stages in the creative process, especially for design consultancies…Read
Brand & Design · 24 Oct 2026The Manufacturers Guide to Brand NamingBrand naming for manufacturers operates under different pressures than naming a consumer-facing startup. A manufacturer is often selling to distributors, retailers, procurement…Read
Brand & Design · 24 Oct 2026The Education Providers Guide to Brand ArchitectureBrand confusion is one of the most underestimated problems in the education sector. A university that runs undergraduate degrees, executive programmes, online…Read
Brand & Design · 23 Oct 2026The Hospitality Brands Guide to BrandingBranding in hospitality is not a luxury, it is the room your guests walk into before they ever step through your door.…Read
Brand & Design · 23 Oct 2026The SaaS Companies Guide to Brand ArchitectureBrand architecture answers a deceptively simple question: how should every product, feature, and sub-brand in your portfolio relate to the parent company?…Read
Brand & Design · 23 Oct 2026The Startups Guide to Brand AuditsLaunching a startup is exhilarating, and for most founders the priority is obvious: ship the product, secure funding, acquire users. Yet somewhere…Read
Brand & Design · 23 Oct 2026The Fintech Startups Guide to TypographyTypography is one of the most powerful tools in a fintech startup’s design arsenal, and it is often the most overlooked. Long…Read
Brand & Design · 23 Oct 2026The Retail Chains Guide to Style GuidesA retail brand style guide is the single most practical document you can create to protect how your brand looks, sounds, and…Read
Brand & Design · 23 Oct 2026The Healthcare Providers Guide to Visual IdentityYour visual identity is one of the first things a patient encounters before they ever step through your door, and in healthcare,…Read
Brand & Design · 23 Oct 2026The Hospitality Brands Guide to Brand StorytellingBrand storytelling for hospitality goes far beyond posting pretty food photographs or listing your menu online. At its best, it is the…Read
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