Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 15 Oct 2026How Financial Services Firms Can Get Rebranding RightRebranding a financial services firm is one of the more delicate projects a company can undertake. Unlike consumer brands that can ride…Read
Brand & Design · 14 Oct 2026Color Systems for Hospitality Brands: A Complete GuideA well-designed color system does more than make your hospitality brand look appealing. It shapes how guests feel before they ever walk…Read
Brand & Design · 14 Oct 2026Brand Experience for Enterprises: A Complete GuideBrand experience for enterprises is the cumulative impression every customer, employee, partner, and investor forms through every interaction with your organization. Unlike…Read
Brand & Design · 14 Oct 2026Co-Branding for Education Providers: A Complete GuideCo-branding for education providers is one of the most underutilised strategic levers in the sector. When two reputable organisations combine their brand…Read
Brand & Design · 14 Oct 2026Brand Consistency for Financial Services Firms: A Complete GuideAt The Known Designer, we define brand consistency for financial services firms as the disciplined practice of presenting your firm’s identity, voice,…Read
Brand & Design · 14 Oct 2026Brand Guidelines for SaaS Companies: A Complete GuideBrand guidelines for SaaS companies are not a marketing luxury. They are operational infrastructure. When a SaaS brand is communicating across a…Read
Brand & Design · 14 Oct 2026Mascot Design for Fitness Studios: A Complete GuideA fitness studio mascot is far more than a fun illustration, it is a portable, expressive brand asset that can outlast any…Read
Brand & Design · 14 Oct 2026Brand Naming for Startups: A Complete GuideYour startup’s name is the first impression you make on the world, and it is one of the most consequential brand decisions…Read
Brand & Design · 14 Oct 2026Employer Branding for Startups: A Complete GuideEmployer branding for startups is fundamentally different from employer branding at an established company. When a seed-stage or Series A company has…Read
Brand & Design · 14 Oct 2026Brand Messaging for Retail Chains: A Complete GuideBrand messaging sits at the heart of every successful retail chain. It shapes how customers feel about your stores, your staff, and…Read
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