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Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 14 Oct 2026Moodboarding for Beauty Brands: A Complete Guide | The Known DesignerA strong moodboard is one of the most underused tools in a beauty brand’s visual arsenal. Whether you are launching a new…Read
Brand & Design · 14 Oct 2026Logo Redesign for Manufacturers: A Complete GuideAt The Known Designer, we have observed that a logo redesign for manufacturers is rarely a purely aesthetic decision. For most industrial…Read
Brand & Design · 14 Oct 2026Brand Identity for Fintech Startups: A Complete GuideBuilding a brand identity for fintech startups demands more than a polished logo and a modern typeface. It requires a system that…Read
Brand & Design · 14 Oct 2026Creative Direction for E-Commerce Brands: A Complete GuideEvery successful e-commerce brand eventually reaches the same crossroads: it has outgrown the “look we cobbled together in our first month” phase,…Read
Brand & Design · 14 Oct 2026Brand Refresh for Automotive Dealers: A Complete GuideThe way people research, evaluate and purchase vehicles has shifted profoundly over the past decade. Buyers spend weeks narrowing their choices online…Read
Brand & Design · 13 Oct 2026Brand Differentiation for Retail Chains: A Complete GuideBrand differentiation for retail chains is the deliberate process of building a brand identity, experience, and reputation that customers instantly recognise and…Read
Brand & Design · 13 Oct 2026Brand Audits for Healthcare Providers: A Complete GuideA healthcare brand audit is a structured review of everything your patients, referral partners and staff encounter when they interact with your…Read
Brand & Design · 13 Oct 2026Personal Branding for Law Firms: A Complete GuideAt The Known Designer, we have spent years helping professional services practices across sectors craft identities that earn trust and attract the…Read
Brand & Design · 13 Oct 2026Typography for Enterprises: A Complete GuideTypography is one of the most powerful tools in an enterprise’s brand toolkit, yet it is often treated as an afterthought. At…Read
Brand & Design · 13 Oct 2026Visual Identity for Nonprofits: A Complete GuideNonprofits live and die by the trust they earn from donors, volunteers, beneficiaries, and the public at large. A visual identity for…Read
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