Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 12 Oct 2026Mascot Design for Automotive Dealers: A Complete GuideA strong automotive mascot design does more than fill empty space on a billboard or social-media post, it gives your dealership a…Read
Brand & Design · 12 Oct 2026Moodboarding for E-Commerce Brands: A Complete GuideAt The Known Designer, we begin every e-commerce branding project with a mood board before we touch layouts, typography, or colour systems.…Read
Brand & Design · 12 Oct 2026Brand Architecture for Manufacturers: A Complete GuideBrand architecture for manufacturers is one of the most consequential structural decisions a company can make. It determines whether your customers see…Read
Brand & Design · 12 Oct 2026Logo Redesign for Consultancies: A Complete GuideA logo redesign for consultancies demands a different mindset from almost every other industry. Consultancy clients buy judgment, credibility and outcomes before…Read
Brand & Design · 12 Oct 2026Co-Branding for Nonprofits: A Complete GuideCo-branding for nonprofits lets two organisations pool their reputations, audiences, and resources under a shared identity or joint campaign, multiplying reach without…Read
Brand & Design · 28 Aug 2026Branding for Fintech Startups: A Complete GuideBranding for fintech startups demands a balance that most industries never have to think about: you need to look innovative and forward-thinking…Read
Brand & Design · 28 Aug 2026Brand Positioning for Hospitality Brands: A Complete GuideBrand positioning in hospitality is different from positioning in most other industries. You are not just selling a product or a service,…Read
Brand & Design · 28 Aug 2026Brand Audits for Fitness Studios: A Complete GuideEvery fitness studio starts with passion, a vision for a space where people transform their bodies and minds. But over time, that…Read
Brand & Design · 28 Aug 2026Sub-Brand Design for Startups: A Complete GuideSub-brand identity design is the practice of creating a distinct, ownable brand identity for a product, service, or business line that sits…Read
Brand & Design · 28 Aug 2026Brand Differentiation for Fashion Brands: A Complete GuideFashion is one of the most visually saturated industries on the planet. Every season, thousands of labels launch, each competing for the…Read
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