Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 28 Aug 2026Visual Identity for Restaurants: A Complete GuideEvery restaurant owner eventually reaches the same realisation: the food alone does not bring people through the door. Yes, taste keeps them…Read
Brand & Design · 28 Aug 2026Personal Branding for Healthcare Providers: A Complete GuidePatients today research their doctors before booking appointments. A well-crafted personal brand for healthcare providers communicates competence, warmth, and credibility before a…Read
Brand & Design · 27 Aug 2026Style Guides for SaaS Companies: A Complete GuideBuilding software that changes how people work requires a brand that can keep pace with your product’s evolution. A well-crafted style guide…Read
Brand & Design · 27 Aug 2026Brand Launches for Retail Chains: A Complete GuideA retail chain brand launch is far more involved than launching a single-location business. Every new store you open, every city you…Read
Brand & Design · 27 Aug 2026Rebranding for Nonprofits: A Complete GuideRebranding for nonprofits is one of the most consequential decisions an organization can make, because every element of a brand touches how…Read
Brand & Design · 27 Aug 2026Typography for Law Firms: A Complete GuideThe typefaces your law firm chooses communicate authority, precision, and trustworthiness before a potential client reads a single word of your copy.…Read
Brand & Design · 27 Aug 2026Brand Storytelling for Fintech Startups: A Complete GuideAt The Known Designer, we have spent years helping financial services brands of every size find their voice, and the gap between…Read
Brand & Design · 27 Aug 2026Brand Strategy for Hospitality Brands: A Complete GuideBrand strategy for hospitality demands more than a polished logo and a well-designed website. It requires a clear-eyed understanding of how guests…Read
Brand & Design · 27 Aug 2026Logo Design for Education Providers: A Complete GuideA great logo does more than sit at the top of a letterhead. For education providers, it is often the first impression…Read
Brand & Design · 27 Aug 2026Brand Voice for Enterprises: A Complete GuideYour brand voice is the single thread that should run through every tweet, annual report, job advert and customer email your enterprise…Read
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