Blog
Notes on brands, design & growth.
Practical guides on branding, identity, packaging and digital — from the studio.
Brand & Design · 28 Oct 2026Logo Redesign Strategies for Financial Services FirmsFor financial services firms, a logo does far more than identify a business. It is a condensed visual promise of trust, stability,…Read
Brand & Design · 28 Oct 2026Color Systems Strategies for Healthcare ProvidersEvery healthcare provider, from a solo OB-GYN to a multi-location hospital network, projects something before a patient reads a single word of…Read
Brand & Design · 28 Oct 2026Creative Direction Strategies for ManufacturersManufacturers occupy a strangely contradictory position in the modern marketplace. You make physical goods, often with remarkable precision, yet your brand often…Read
Brand & Design · 28 Oct 2026Moodboarding Strategies for Fashion BrandsA well-built moodboard is one of the most effective tools a fashion brand can use to crystallise its aesthetic, align its team,…Read
Brand & Design · 28 Oct 2026Brand Identity Strategies for RestaurantsBuilding a strong brand identity is one of the most impactful investments a restaurant can make, and it reaches far beyond a…Read
Brand & Design · 28 Oct 2026Mascot Design Strategies for SaaS CompaniesA memorable mascot can be the difference between a SaaS brand users tolerate and one they genuinely root for. Done well, a…Read
Brand & Design · 28 Oct 2026Employer Branding Strategies for Retail ChainsEmployer branding for retail chains is one of the most underestimated competitive advantages a company can build. Because retail operates at the…Read
Brand & Design · 28 Oct 2026Brand Guidelines Strategies for Hospitality BrandsBrand guidelines for hospitality brands demand a fundamentally different approach compared to most other industries. While a technology company might update its…Read
Brand & Design · 27 Oct 2026Sub-Brand Design Strategies for Hospitality BrandsWhen a restaurant group launches a second concept, a hotel brand introduces a mid-tier property, or a café spins off a fast-casual…Read
Brand & Design · 27 Oct 2026Rebranding Strategies for E-Commerce BrandsRebranding an e-commerce business is a multi-layered undertaking that touches every point where a brand meets its audience, from the homepage hero…Read
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